SONKO Consulting
Your premium brand, ready for Germany.
Market entry advisory for established prestige and premium brands expanding into Germany, Austria and Switzerland. Beauty, health, wellness and prestige-adjacent categories.
Market entry advisory for established prestige and premium brands expanding into Germany, Austria and Switzerland. Beauty, health, wellness and prestige-adjacent categories.
We start small and free. Every step has a defined scope and a defined end.
A short call with Tity on your DACH positioning, with one written note afterwards if you want it.
A reasoned go or no-go recommendation for Germany, Austria and Switzerland: market fit, regulatory baseline and unit economics, with the conditions and open points that come with it.
We work with you on pricing, distribution partners and launch preparation, and we prepare and accompany the first buyer conversations. Retailers decide for themselves; we make sure you go in well prepared.
SONKO OS is our own platform. A free account gives you three things you can use right now.
Market intelligence, calculator and open cards without an account. Sign up only when you go deeper.
Brand documents, distributor contracts, compliance files and market data go in once. SONKO OS reads them and structures them into analyses you can act on. No integrations, no IT project.
Consumer interest alone is not enough. Successful expansion into DACH also depends on pricing, channel fit and retail execution.
Tity Sonko founded SONKO Consulting in Germany. She spent years in selective retail, department stores and professional beauty, with a focus on legal and customer support, and in recent years built her expertise at international fintech and technology companies. She works with founders and managing directors herself, from the first call to the first buyer meeting. Every engagement runs under mutual NDA.
Tity directs every engagement herself. Your international plan becomes a DACH retail plan without losing its shape.
Years in selective retail, department stores and professional beauty, with a focus on legal and customer support, followed by international fintech and technology companies. We know how retail decides and how a contract has to be built.
We defend your pricing, your margins and your prestige position. A wrong first channel is hard to undo.
We name clients only with their written consent. We talk to buyers on your behalf without exposing your strategy. We arrange a mutual NDA before any sensitive business information is exchanged.
The examples come from beauty and health. The method works across prestige categories.
Where your brand sits next to German prestige and premium shelves, and a price ladder that holds through wholesale, retailer margin and WKZ.
Which retailers, distributors and clinics fit your brand, in which order, and how we approach them.
Responsible Person, product information file, labelling, packaging register and a launch calendar that keeps them in sequence.
Illustrative patterns, composited from several engagements, with identifying detail removed and figures rounded. They show how we work, not individual client results.
An Asian brand had entered DACH prestige retail around 30 percent below its intended price position. We rebuilt the price ladder and realigned distribution with the brand, so the next commercial cycle started at the right position.
A European founder was preparing a UK expansion after Brexit, taking on customs complexity for a smaller market. Our audit re-sequenced the plan into a staged European roll-out before capital was committed.
An established brand had signed a Tier-1 wholesale roll-out without modelling WKZ. We added WKZ education, a live model and a monthly process, so WKZ became a budgeted margin lever instead of a surprise.
A prestige brand needed a DACH marketing architecture from day one. We brought in a senior marketing lead from our network to develop launch narrative, campaign sequence and buyer materials alongside the retail plan.
Long-form guides on the questions brands ask us first, and a newsletter on LinkedIn.
Our LinkedIn newsletter on what moves prestige brands in Germany, Austria and Switzerland. Written by Tity.
Subscribe on LinkedInYes. We treat every enquiry confidentially, and before sensitive business information is exchanged we arrange a mutual NDA. Every document and analysis in an engagement is handled under that NDA by default. You do not need to ask for it.
We name clients only with their written consent. Because we work in prestige and clinical categories, discretion is part of the service. In a call we walk you through anonymised patterns from past work, and if you need a verifiable reference we arrange it privately, one at a time.
You send three short answers about your brand, your ideal DACH customer and your preferred retailers, then pick a slot. Tity spends 20 minutes with you on your DACH positioning. It is free, there is no sales pitch, and a short written note follows if you want one.
Yes. Brands with a clear position at home and a real plan for DACH can enter earlier than they think. The Feasibility Audit exists for exactly this decision.
Beauty and health first: niche cosmetics, clinical and dermocosmetic brands, fragrance and professional haircare. We also work with wellness, spa and prestige-adjacent categories that meet the same positioning standards. We do not work in mass market or private label.
SONKO Consulting is based in Germany. Tity travels to client sites and buyer meetings across Germany, Austria and Switzerland, and to founder locations abroad when an engagement needs it.
Open a free SONKO OS account and use it today. Or book a Discovery Snapshot: free, 20 minutes, directly with Tity. You send three short answers first, so the call starts with substance.